The Real Cost of Your Coffee

Coffee is food. Handle with care.

The cost of your coffee should indicate craft-roasted whole beans grown with love. There should be good reasons for a higher price tag, reasons which include most of the following words: Fair Trade, shade grown, single source, organic, fresh roasted. Quality is worth it.

So we were shocked to read in the New York Times that some of the most expensive coffee in the world comes from little plastic cups — single-use, single-serve coffee capsules. It can cost more than $50 a pound for the coffee in K-Cups®.

That’s not the good stuff. That’s preground, oxidized coffee that’s been sitting on a shelf likely for months before you taste it.

How much is your coffee?